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Topic: Student Questions

Most Popular Writers In Marketing Communication

Posted by eikifr on 5/3/2010 at 1:14 PM ET 250 Points
Hi everybody.

Since I signed up for this site I better start using my points, yeah? I am going to write about Marketing Communication in my masters dissertation and would like to ask of your point of view who you suggest are the best authors/writers in that part of marketing.
I have been trying to google something but somehow I end up with getting Philip Kotler as the main guy and nobody else. I find that weird.

So, the question is: Recommended writers/authors in the Marketing communication part.

Thank you.
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RESPONSES

  • Posted on 5/3/2010 at 2:38 PM Accepted
    Hello

    These are just a couple of my personal favorites, I suggest looking at Seth Godin, he is a bit of a Guru when it comes to marketing in general. You can get all of his books from itunes, that's how i absorb his knowledge. the best book to look at for marketing comm, would probably be "Purple Cow". He also has a blog, check him out.

    Also Jeremy Gutsche from www.trendhunter.com he is a new and very forward thinker when it comes to marketing in this day and age. He has written a book called "Exploiting Chaos" that takes a very modern approach to Marketing communications, check him out...

    hope this helps, Lee
  • Posted by eikifr on 5/3/2010 at 4:48 PM Author
    Thanks for your suggestions, Lee. I appreciate them. Your view actually justified my question as I have, sadly, not heard them often before, but about time! Thanks again, Lee, for your contribution.
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