Question

Topic: Student Questions

Impacts Of Brand Migration In Service Industry.

Posted by Anonymous on 25 Points
I need to Know the impact on the Insurance service, when Eagle insurance Sri lanka rebranded its name and logo to Aviva Insurance, due to a Aviva globle decision.
Eagle rebranded the name after 20 years of succesfull business in the contry.

Eagle was holding a good brand image and the customers have kept their trust in this brand.

With the new change, I need to know what impacts could Aviva ( Former Eagle ) face in the future
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