Question

Topic: E-Marketing

Are There Any Mail Chimp Top Secrets?

Posted by Anonymous on 5/11/2010 at 11:42 AM ET 250 Points
Juat switched from iContact to Mail Chimp. Any tips and tricks to boost campaign performance?
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RESPONSES

  • Posted on 5/11/2010 at 12:34 PM Accepted
    Great copy, with a compelling benefit promise.

    An offer your target audience cannot resist.

    And a list that is very narrowly targeted and focused on the sweet spot of your prime audience segment.
  • Posted by Jay Hamilton-Roth on 5/11/2010 at 12:54 PM Accepted
    Split testing your copy.
    A focused message that your audience wants/needs to hear.
    Studying your open & click-thru rates.
  • Posted on 5/11/2010 at 1:35 PM Accepted
    If your campaign objective is traffic, then you need to measure click-through rates. If the objective is conversions, then you also need to pay attention to the landing path experience.

    Traffic without conversions can get expensive quickly.
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