Know-How Exchange : E-Marketing

Do you have any idea WHY they want to submit to these awards/contests? It sure seems like a waste of someone's time. Is there a big ego that needs stroking?

It's more about getting our customers attention. Call it an ego-stroke if you want.

We recently won best-in-class in the 2009 Getting Attention Nonprofit Tagline Awards for our "Open hearts. Open minds. Open doors." tagline. We've won various gold/silver awards from MarketingSherpa and Gartner in years past. Would like to find other agencies to submit to.

We just want to show our customers we're staying on the cutting edge, a leading communications agency for disaster relief and mission work.

One of your customer service representatives said the know-how exchange may be able to help. I hope this inquiry is not out of place here.

This is sorta what I'm looking for except geared towards email. This example focuses on social promotion.

Forrester Groundswell Awards Rules: https://groundswelldiscussion.com/groundswell/awards2009/faq.php

MarketingProfs could submit to the supporting category because they do a good job helping customers support each other to solve each other’s problems.

I guess if you think it will help there's nothing wrong with it. I've always wondered, though, what good there is to winning the awards, let alone taking the time to apply or register for them.

Whenever an agency tells me about the awards they've won, I ask them whether the advertising achieved the client's objectives or not, and what the value of the award is.

The answers are usually lame. The best I get is, "It makes the creative people feel recognized and rewarded." As a client, I resent paying a fee that includes the time to submit applications for these awards and the time the agency folks take going to an expensive awards luncheon. I wish the agency would spend that time getting me better advertising.

Some of it is certainly job security. The rest is a trophy next to the eNewsletter, reassuring customers we are who we say we are. It's hard to measure in dollars how much trust you've gained, but in the long run we think it pays off.

Also we have the highest ratings on charity navigator (https://bit.ly/4yAIX9) for spending as little on admin/fundraising as possible. Better than red cross, and many other well known charities.

Didn't really get an answer to this. It'll probaby just take some research and digging around on my end.

Let me know if you find anything relevant. Thanks!