Question

Topic: Student Questions

Tagline Help Needed For A Branding Project

Posted by Anonymous on 5/31/2010 at 2:36 AM ET 125 Points
Hey guys!

I need help for a branding project that I'm doing in school. Product is a data encryption product; any takers? =D

I've thought of several taglines such as: better data safe than data sorry and vital data secured. Curious to see what the international community thinks!

Post your ideas here and get some points ;)
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  • Posted by Jay Hamilton-Roth on 5/31/2010 at 9:46 AM Accepted
    A tagline needs to appeal to your target audience. Your taglines may be good or bad, but first you need to carefully identify who you're targeting, where they're located, why your solution is better than the competition, etc. Once you better articulate these needs, then a tagline can be crafted that fits your needs.
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