Question

Topic: E-Marketing

Using Lists Safely - Screening?

Posted by Anonymous on 6/7/2010 at 5:04 PM ET 250 Points
If you have not solved this you won't know the answer, and need to track it if you email promotion, its a show stopper and job loser.

Simple but becoming pervasive. We market high value software to IT professionals in the B2B Market, and try to use well targeted and cleaned lists - according to their sellers. Have done this with web click through since 1994. However its now getting near impossible /suicidal . Current bought in lists can contain SPAM TRAP addresses which get your mail server blacklisted. This means not only does your recipient not get their mail, your current customers and prospects that you mail from that same domain whose businesses use incoming mail filters that subscribe to these unaccountable and uncontactable blacklisters don't get your routine business e-mail either. Bad.

Expensive and difficult to sort out, or explain to the rest of the business.... particularly with the combination of the nasty arrogance of the Ugly American uncontactable blacklisters and the frequent ignorance of customer's mail support people - who don't understand their own mail filters. So to solve this you really HAVE to know ex ante that this is not going to happen with the next list you use. How? Anyone solved this problem? Tony Soprano visits the list suppliers at home to make sure they understand how important this is......? ;-)

Happy to clarify details..

Thanks,
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RESPONSES

  • Posted by Peter (henna gaijin) on 6/8/2010 at 10:27 PM Member
    Easy to solve - don't buy lists. Make your own list through people who are interested in the products. And use other means to get these lists.

  • Posted by steven.alker on 6/17/2010 at 8:38 AM Member
    Brian

    Thanks for keeping us in the loop. I have a suspicion that the failure to answer the question was either because the forum is having a bad hair week or that many of the regular contributors are, from personal or client experience, very anti bought-in email lists.

    This is also an issue which I am looking into and would like to share my own findings with you. If you would like to correspond privately via my profile email address (There’s a way of getting a quality un-opted-in list!) I would be pleased to hear from you.

    My task has been to work out how validated email lists actually end up retaining value when they must surely be over used and how the email list consolidator’s source their emails right back to the original question "Can I have your email address please"

    I also want to avoid the plethora of web-marketing, list building, traffic building products which proliferate in the latest versions of MLM on the web!

    Steve
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