Question

Topic: Career/Training

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Posted by Anonymous on 6/11/2010 at 4:43 PM ET 25 Points
Hi all - And thanks in advance for any replies

I have an interview tommorow for a Marketing Managers role and nervous to say the least for several reasons. I havent been for an interview in over 6 years and stuck in a rut in my currently role to the point were i dont think i qualify for the position I have applied to the point were I dont think i will get through it without sounding like i dont know what im talking about. Anyway I want to go into the interview with some kind of marketing plan/brief in hope it will help me but im not sure hpw in depth to go? Ive done reasearch on the company but obviously have not enough knowledge to go in there with a full marketing proposal? What does anyone suggest ???
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  • Posted by michael on 6/11/2010 at 5:38 PM Accepted
    I don't think you need to have a proposal in hand. If you've done your homework (you can never do enough) you should be able to respond to questions they ask.

    Read the chairmans letter to the stockholders. Does their current campaign match his words?

    If it's a smaller company look at their competition and think of ways the competition could be better. Eventually the competition will BE better and the company you're interviewing with will need to be prepared.

    Lot's of people feel stuck in a rut and unqualified. It's our nature to doubt our abilities. That's why pitchers blow no-hit games.

    Michael
  • Posted by Jay Hamilton-Roth on 6/11/2010 at 6:16 PM Accepted
    Instead of being a passive interviewer, come prepared with a series of questions (not generic ones, but on-point, that show that you've done your homework and are digging deeper for some insider information).

    You can't make a proposal unless you know what their needs/budget are. Instead, treat the interview as a due diligence interview about them.
  • Posted on 6/11/2010 at 6:52 PM Accepted
    Jay's right. You don't have time to do much more research or read another book on how to ace an interview.

    Instead think about what you'd want to know about the company's customers if you were going to put together a real marketing plan. Ask probing questions about customer attitudes, behavior, etc., and about how the company goes to market, what their greatest challenges are, etc.

    You can weave in what you already know, of course, so they understand the questions are informed.
  • Posted by telemoxie on 6/11/2010 at 9:25 PM Accepted
    as a part of your research, you might want to use Google to search for recent news about the company. (If you did not know how to do that: run a Google search for the company name, and then click the “news” link at the top).

    Also, you might want to look at the websites of a couple competitive companies. Good luck.
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