Know-How Exchange : E-Marketing

If you want to make a name for yourself in vehicle wraps, you need to create a specific marketing and business plan for that business. The positioning benefit for that is different from that of your [traditional] printing business, and I'm guessing that there's a slightly different target audience too ... albeit with some overlap.

You can look to other markets where someone has been successful with vehicle wraps, or see if 3M might have some useful information about marketing approaches that have worked (and some that have not worked).

The key, I suspect, will be to find the businesses and industry segments for whom vehicle wrap is a perfect solution to their problem. Then focus single-mindedly on those businesses.

Don't start by saying (even to yourself), "How can I sell more vehicle wrap?" Instead ask, "For whom is vehicle wrap a perfect solution to an important problem?"

A few suggestions:

1- Get the words Vehicle Wrap in the copy on the home page.

2- On the Vehicle Wrap page you need to separate the words in the tile. To a search engine it looks like one word.

3- On the wrap page try to add the words vehicle to the current alt tags on the images.