Question

Topic: Taglines/Names

Need A Slogan For My Brand

Posted by Anonymous on 6/16/2010 at 6:07 PM ET 500 Points
Hi all, my name is Devon and I am on the verge of launching my line of bath and body products. The name of my brand is "Justin Dulge" (trademarked). That's not a name but a message in-a-name if you haven't already discovered. I'm having promotional material printed for a huge event and I was wondering if I needed a slogan/tag-line. I read a couple of articles that all said tag-lines help build a brand and thus my reason for being here. I've been here before and I know you guys are really good at what you do. With that said, here is some additional information:

Target Market: Women, age 20-35
Brand Image: High-end/High Quality, yet affordable
Products sold: Soaps, lotions, shampoos, butters, balms, candles, and more.
Ideally I would like a slogan that plays off of the brand or the word indulge and what it means ("to give into temptation or desire"). Hmmn, how does that sound? "Justin Dulge...Give into temptation"
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/16/2010 at 10:17 PM Member
    Bring More Pleasure Into Your Life
    Soothe Your Body & Spirit
  • Posted on 6/16/2010 at 11:24 PM Member
    Soothe Your Sense And Sensibility

    Captivating The Aura Of Your Senses

    Captivating The Aura Of Desire

    Soothing. Captivating. Tempting.
  • Posted by SteveByrneMarketing on 6/17/2010 at 2:58 AM Member
    I think "Justin Dulge...Give into temptation" is the right message (without a creative brief for guidance anyway)

    using some word play, maybe ...

    'Luxuriate in Your Skin"


    Steve

  • Posted by rjohnni on 6/17/2010 at 11:12 AM Member
    Devon,

    What you have is the closest of your strap lines/positioning lines. Add Steve's suggestion and that completes any small doubts.

    To add to your satisfaction here's my bit, after which you can go back to your, but improvised, version.

    Justin Dulge: Temptastic

    ThnQ,

    RJ
  • Posted on 6/20/2010 at 9:14 PM Author
    I want to extend a heartfelt "Thank you" to each and everyone of you. I sincerely appreciate your collective input. I've decided to agree with Phil and keep the tagline I created with the grammatical edit. I'm excited to begin this journey and it means a lot to me to have professionals like you take the time out of your days to assist people in my position.

    -Devon L.
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