Question

Topic: Taglines/Names

New Name And Tagline For My Company

Posted by Anonymous on 6/17/2010 at 10:06 AM ET 250 Points
I am starting a new company in which there would be recruitment, collection, and insurance. So please anyone suggest me some best and funky names that would show all the qualities and services of company.
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RESPONSES

  • Posted by Chris Blackman on 6/17/2010 at 11:15 AM Accepted
    We need much more information to be able to provide you with meaningful, useful suggestions:

    How does recruitment, collection (debt collection??) and insurance work together i one company?

    - What would be your key point of difference?

    - Who is your target market?

    - Where would you be offering your services? (Country, state, city)

    - Why should someone buy from you, rather than your well-established competitors?

  • Posted by mgoodman on 6/17/2010 at 11:31 AM Accepted
    I don't understand what "recruitment, collection, and insurance" have to do with each other, or why you would want all of them under the same company umbrella.

    Coming up with a "best and funky" name is the least of your worries.

    Let's start by identifying your primary target audience and what important benefit you would promise and deliver to them. Then you'll need business and marketing plans.

    And THEN we can deal with the funky name issue.
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