Question

Topic: Student Questions

I Want Sum Inovative Ideas 4 Mall Activation N Btl

Posted by Anonymous on 6/18/2010 at 1:50 AM ET 250 Points
em interne in a marketing agency and em asked to generate ideas for BTL activities with more focus on mall activation.. em short of ideas.. ur help in this regard will b highly appreciated..

give me ideas on how to engage customers in mall activation like games etc.
lemme give u an example: like making a play area n letting kids paint a pic with YOUR TOOTHPASTE.. give them 2 or 3 different colors/ flavors.

plz give me more ideas for such games..

reply me asap.. i have to submit my presentaion 2moro morning.

thanx..
regrads,
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RESPONSES

  • Posted on 6/18/2010 at 1:53 AM Author
    give THEM 2 or 3 different colors/ flavors.**
    (sorry for the typing error)

  • Posted by Jay Hamilton-Roth on 6/18/2010 at 8:52 AM Member
    Waiting until the last minute isn't a desirable skill to develop. Also, to create an appropriate game/BTL activity requires a fair bit of knowledge of: your target demographic, budget, mall marketing, etc. By creating a generic activity, you won't be leveraging the bigger goal: branding of the mall itself.
  • Posted on 6/19/2010 at 12:38 AM Accepted
    First of all, learn to use proper English and correct spelling in writing a proposal.

    What product are you marketing? Is this for children? There are a lot of kid's activities I can think of: face painting, poster making contests, relay games, best costume contest, craft making, etc.

    You can secure a place in a mall and form a small village where there are different games for kids to participate in. For the parents, make a stage where you could conduct a seminar or lecture regarding topics related to the product you are marketing. The contests can also be held in that same stage.

    Please share more information so that we could help you more.
  • Posted on 6/21/2010 at 6:00 AM Author
    thank you all.. my presentation went fine.. now they asked me to generate more ideas for mall activation.

    product: beauty cream
    targeted to elite class because its price starts from 1500RS.


    @Jay Hamilton-Roth: i completely subscribe to your point that working on last minute is not at all a good approach.
    actually i was assigned this task on Thursday to generate ideas for different products so that company can pool some good ones in their "idea booth" to use them later for specific purposes.

    @BigMoney: i will take care next time. thank you for the correction.
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