Question

Topic: Student Questions

Related To Marketing

Posted by Anonymous on 250 Points
where we drawn line between FMCG and durable products ?
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RESPONSES

  • Posted by Gary Bloomer on Accepted
    Dear shaktirathore489,

    You may want to fill in a few gaps here because FMCGs and people's perceptions of them may vary by country and region.

    And who is "we" and at what price points and in which niches do you want to scratch that line? How much latitude odes that line need and how solid or transparent is it?

    Think things through a little more, then come back with more substance and you'll get more detailed answers.

    Gary Bloomer
    The Direct Response Marketing Guy™
    Wilmington, DE, USA
  • Posted by jarcher on Member
    More information would definitely be helpful. I'm not sure what exactly you would like to know about where to draw the line between the 2 types of goods...
  • Posted on Author
    thank but more elaborate the answers..

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