Question

Topic: Student Questions

Consumers Of Crm

Posted by Anonymous on 6/23/2010 at 2:53 PM ET 250 Points
Hello,

I am in the process of doing an essay that requires some examples of company that use CRM in order to obtain competitive advantage and market share.
However I am struggling to find any academic work or websites that can help me, all I seem to be able to find is companies selling package for CRM. Please can you advise of any websites that could assist me?

Thanks in advance
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RESPONSES

  • Posted on 6/25/2010 at 11:19 PM Accepted
    Shirelle -

    Check out the 37Signals product blog for Highrise (their CRM program). It's got a lot of great posts on how their customers are using their CRM program to improve their business.

    https://productblog.37signals.com/products/highrise/index.html

    Going along with this - I would see if any of the CRM company website have a blog or press release section. Those are generally the areas where you can find information about successes of their customers.

    Hope this help!
    Zack - Corporate Radical
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