Know-How Exchange : Student Questions

We don't do student's homework, but we can help your thinking if you share your research to-date (see guideline #5: https://www.marketingprofs.com/ea/guidelines.asp). Why not put on your thinking cap and dig in to figure things out yourself - these skills are what you'll need in the "real world".

So far I got demographic variables are the most popular bases for Coca Cola Company for distinguishing their customer groups. The reason is that consumer wants, preferences, and usage rates are often associated with demographic variables. The geographic variables for Coca Cola calls for dividing the market into different geographical units such as regions, cities, and neighborhoods. The psychographic variables for Coca Cola is distinguished into different groups based on the buyers lifestyle, personality, or values. The behavioristic variables are based on the buyers knowledge of, attitude toward, use of, or response to a product. Many marketers believe that behavioristic variables are the best starting points for the construction of market segments.

I was just wondering if I am on the right track or not.