Question
Topic: Student Questions
Coca Cola's Segmentation Variables
Related Discussions
- Off Page
- B2b Challenges Faced By Decision Makers In Apac
- Marketing Research
- Companies Changed The Strategy Based On Research
- Marketing Targeting Stragety Of A Music Band
- Competition
- Trade Show Actions
- Blackpink - Strengths And Weaknesses
- Qs About Competitor Audit Analysis
- Final Year University Dissertation Question Help!
- Search more Know-How Exchange Q&A
Community Info
Top 25 Experts
(Student Questions)
- Gary Bloomer 32,138 points
- Jay Hamilton-Roth 28,001 points
- Peter (henna gaijin) 23,802 points
- Carl Crawford 22,363 points
- wnelson 21,503 points
- Chris Blackman 10,081 points
- Pepper Blue 8,859 points
- SRyan ;] 8,290 points
- Blaine Wilkerson 7,890 points
- steven.alker 6,430 points
- SteveByrneMarketing 6,267 points
- telemoxie 6,160 points
- bobhogg 4,824 points
- MANSING 4,819 points
- Levon 4,419 points
- Mushfique Manzoor 4,218 points
- Corpcommer 3,952 points
- darcy.moen 3,605 points
The demographic variables are the most popular bases for Coca Cola Company for distinguishing their customer groups. The reason is that consumer wants, preferences, and usage rates are often associated with demographic variables.
The geographic variables for Coca Cola calls for dividing the market into different geographical units such as regions, cities, or neighborhoods.
The psychographic variables for Coca Cola is distinguished into different groups based on the buyers lifestyle, personality, or values.
The behavioristic variables for Coca Cola are based on the buyers knowledge of, attitude toward, use of, or response to a product. Many marketers believe that behavioristic variables are the best starting points for the construction of market segments.