Question
Topic: Taglines/Names
Great Name Needed For An Online Tea Retailer
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Dear contributors,
We are in need of a great name for our start-up company - an online tea retailer. I will provide as much information as I feel necessary, so please apologize if it is too much or irrelevant.
>>> What we do:
Our concept is to become a niche online store of herbal and wellness (ayurvedic and healing) teas. We will sell directly to final consumers. We will not sell any black/green teas and will focus solely on herbal teas and blends. The name we choose will be used both, as our brand (we will be selling our own brand of herbal teas) and as our online store/domain name (since we will sell only online for now).
>>> Our target audience is:
- Health conscious, above average income consumers
- Baby boomers (who drink herbal teas because they are caffeine free)
- People in need of health
>>> Some sample teas:
Chamomile, Rooibos, Mate Tea, Honeybush, Peppermint, Fruits, Berries
>>> Some of the marketing messages we want to portray:
- Health (due to the healing power of teas)
- Nature (since this is a natural product)
- Life (health, way of life)
- Joy (drinking tea is pleasure)
- Herbal product
- Mysterious & Ancient (herbs have been used for millenniums for pleasure, and for improving and maintaining health)
>>> Our positioning statement (not perfect):
We believe in the power and benefits of herbal teas and will strive to become known as THE place to find and buy highest quality teas, tasty herbal tea blends, healthy wellness teas and unique herbal teas from all parts of the world.
>>> Price
Above average to premium
>>> Some taglines we consider:
- Healing Power of Nature
- Your Daily Cup Of Herbal Tea
- Forces of Nature
- Your Herbal Fountain of Pleasure
- Your one stop shop for natural wellness.
>>> Some competitor names
Tea Vana
Rishi Tea
Mighty Leaf
Adagio
Celestial Seasoning
Republic Of Tea
Tea Forte
Our perfect name would be everything together, unique, catchy, easy to remember, and smooth to pronounce. All names are considered - descriptive, invented, evocative.
I would be happy to hear opinions for choosing a descriptive vs an invented vs an evocative name.
Thank you for your help!!!