Question

Topic: Student Questions

Starting A Clothing Line

Posted by Anonymous on 7/7/2010 at 9:52 PM ET 250 Points
need to understand the market of the business when starting a clothing line so i can incorporate in my class business plan
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  • Posted by Jay Hamilton-Roth on 7/8/2010 at 8:36 AM Accepted
    Start by identifying who exactly is your ideal customer. Where are they located? Male or female? Age? Purchasing power/frequency? Preferred style? Reason for dressing a specific way (professional? relationship? personal statement?). That's who. Then figure out why your clothing - what makes your clothing the right choice for them (especially given your competition). That'll give you a good start...
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