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Topic: Student Questions
Key Factors In Nation Branding - A Case Of Nigeria
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The questions should be able to provide answers to the following research questions:
• What are the essence, ethos and values that reflect the national identity and the attitude of the people within the country of Nigeria?
• What are the paradoxes (if any) in Nigeria’s culture that could be used to generate external interest in the country?
• How can the national values identified in one above be applied in improving the equity of the brand called Nigeria?
• What are the impacts of improved brand equity on the lives of the Nigerian citizens?
• What are the impacts of improved brand equity on the perception of Nigeria