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Emerging Theme
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I'm in a process of doing a journal article assignment which must analyse a emerging MACRO theme and a MESO theme (in a particular industry )
i have selected the topic " Mobile advertising impact over telecom sector's networking revenue " as a emerging trend where keen to show that mobile advertising is booming the network revenue of telecom in the concentrated market when it acts as a value chain for mobile advertising
1. could anyone help me on tips for me contextualize these to topics for the article
2.what are the changes and trends likely to bring to marketing & business practices such as triple bottom line
3. what kind of implication which can bring to the industry
looking forward for a help on these 3 topics addressed
cheers
Jumly