Question

Topic: Student Questions

Theoratical Model For Social Media Marking

Posted by Anonymous on 25 Points
Hi there i am Masters student and doing my dissertation on the effectiveness of social media marketing.

I have two questions that needs some assistance.

1. Is there is any theoretical model or theory, which can be applied to see the effectiveness of social media marketing in terms of either branding, promotion or to measure ROI.

2. With regards to the model i have to give an example of the organization as well. So if some body have some advice plz let me know.

I am struck in this part i have to consider the model so i can focus on one aspect branding or promotion or the ROI on social media marketing. It would be great if someone can help with that. Cheers
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RESPONSES

  • Posted on Author
    Thanks W.M.M.A i looked at the website and find some useful information. What do you think about the The 4Cs Social Media Framework? And what do you think where should it be used for the best results............... branding or promotional bases or ROI or simply to social media marketing existence.

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