Question

Topic: E-Marketing

Finding And Appealing To Overlap In Sub-groups

Posted by Anonymous on 8/1/2010 at 4:24 PM ET 125 Points
I am trying to promote a standup comedy contest and get people to sign up as contestants. This one is directed towards people working in publicity, PR and marketing. While I have had an easy time getting people for past contests (which were for comedians in general), this one's more difficult because I need to find comedians who work in marketing - two different groups with virtually no overlap. Oh - and also in/around a particular city. How would I go about finding this overlap?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 8/2/2010 at 11:56 AM Accepted
    A two-pronged approach: contact local comedy clubs (especially those that have open mic night) and local Chambers of Commerce. What you ultimately want are funny marketing people that can help fill a house (and let them help you market the event!).
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