Know-How Exchange : Taglines/Names

Jojo,

a few for thought:

Close up and personal

The sharper view

Really see the action

Bringing you to the action


hope it helps,

- Steve

How about:

ZOOM in on it

?

the OO in zoom could be binocular

There are some very good suggestions in the responses you've received so far. From a strategic perspective, though, it's hard to say which are the right ones unless/until you look at your positioning statement and fundamental value proposition. The tagline should reinforce your positioning. Otherwise, you could end up confusing potential customers.

I've found that many companies rush to a tagline without thinking through the positioning promise they really want to communicate. It's like getting in your car and driving, without knowing where you're trying to go.

I'm not suggesting the taglines suggested are wrong. I'm saying that it's impossible to choose among them, or come up with better ones, until you have articulated the brand positioning. What makes you different from and better than your competition? Why should someone buy your product (instead of someone else's)?

Hi, Jojo. What about...

"Bring it on."

Jojo, it would have helped TREMENDOUSLY if you had been engaged in the conversation here. Several members asked you to post more info about your business, and you did not respond.

Next time you use this forum, you'll get dramatically different results if you PARTICIPATE.

Hope to see you back in the future...

Shelley

Jojo,

I am sorry you were unable to find useful information in your post. However, I would like to extend an offer to assist you and your company.

Please feel free to contact me anytime (just click on my name). We can discuss the details and get started in a more confidential and formal environment.

I look forward to hearing from you. Have a great day!

--Blaine W.