Know-How Exchange : E-Marketing

If a tree falls in the forest and nobody is there to hear it, does it make any sound?

If you have a blog and nobody knows it's there, does it even exist?

You are obviously not marketing the blog aggressively enough. Review your marketing plan, increase advertising, contribute more to others' blogs, and make sure the actual content is sufficiently engaging and valuable to your target audience that they will want to return often. (And post new content frequently.)

It's difficult to be more specific because we don't know what you've done so far and why it isn't working.

There's a great quote attributed to P.T. Barnum that seems relevant here: "When people ain't coming to the circus, there's just no stopping them." (His solution was more/better advertising just before the circus came to town.)

Go back to your marketing plan and look critically at each component to be sure you're doing all the right things. Especially important: understanding your target audience, creating good and valuable content that will engage your audience, advertising, publicity.

Michael says it well.

Simply having a blog isn't sufficient to get traffic, since there's a flood of new blog postings daily. Start with who specifically you're targeting and write for them. Then, connect yourself with this community online (everything from going to forums they visit, answering questions, writing articles for journals, developing case studies, etc.).

Dear Faheem,

Great, great points above: pay attention to them all.

Here's my humble two cents' worth.

You start off telling your reader that he or she will read about:

"The Philosophy of Changing Minds" "All related with branding ... and mind sciences ... and the creativity in Branding ... core to success."

Let's break this down:

1. "The Philosophy of Changing Minds"
2. "All related with branding ...
3. and mind sciences ...
4. and the creativity in Branding ...
5. core to success."

That's five things. Five things that, for many people are totally DIFFERENT things and things that may not instantly communicate the notion of anything to do with branding.

This means that from the beginning, I have no idea what your focus is. If you cannot tell your reader what your blog is about in
a simple sentence you have a problem.

Branding what? Mind science? Huh?

Nowhere on your blog (at least, that I could find) do you tell me (as your reader), who you are, what you do, where you are, or anything about your background.

So, consider a page that tells people about you.

As for the main purpose of your blog (brand philosophy), there
are fewer than 3,000 searches for that term on Google every month and 97,600 Google page results for that exact search term.

So there's a LOT of information being searched for by a tiny, tiny selection of Web users. That's not good for you.

And on top of all this—but the larger by far in terms of problems—is that you talk about yourself FOURTEEN times as often as you talk about your reader. Add to this your Google ads (which at the moment read: "Tattoo designs" "Bollywood Actress" "Tattoo Gallery" and "Actress Video" and things become even more fragmented.

The vast majority of your posts seem to be on brand management. So why not focus on that and become KNOWN for your opinions on brand management. Try linking to brand management articles and blogs. Post opinions and comments on RELATED blogs and use those posts to drive traffic to your site.

Shell out for your—KEYWORD SPECIFIC—domain name. As a BlogSpot blogger, if BlogSpot decide to pull the plug on you, you'll lose everything: every post, every comment, every page: the works! If you host your own site through your own domain, your content is YOURS.

And consider a little less emphasis on Amazon. We ALL want to make a few bucks, but right now, you're a little too Amazon heavy.
Likewise with the AdSense stuff.

So, focus. Niche down. Be SUPER SPECIFIC. Be yourself. Tell people who you are. Brand yourself as the logical, GO TO expert.
And don't be shy about blowing your own trumpet.

I hope this helps. Good luck to you.

Gary Bloomer
The Direct Response Marketing Guy™
Wilmington, DE, USA