Question

Topic: Student Questions

The Current Challenges Of Marketing

Posted by Anonymous on 8/19/2010 at 12:25 PM ET 250 Points
Hi Everyone,

I am an M.B.A student in United Kingdom. I decided to do my dissertation in Marketing and when I started to look around to find out the best topic or any issue in the marketing sector, I just got every where information regarding the evaluation in marketing and the current age marketing. In books also when I was searching it was all about how marketing sector developed and grown and how is it working now. My main target was to find out something which is need of today some area of research in marketing which is still under process. I saw thoughts of big experts on the forum, so I just wanted to grab this opportunity and looking forward towards them to help me out. Please if you can advice something to me any area on which I can do my research I will be very thankful to you. Looking forward for your positive responses.

Thanks and Regards

Vinay
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RESPONSES

  • Posted on 8/21/2010 at 12:31 PM Author
    Hi Karen,

    Thanks for valuable advice. I will definitely try to look on those seminars and try to get something really good. I have a more interest in Brand management and looking to find out in that only. Thanks for your advice once again.
  • Posted by Ryan Rutan on 8/23/2010 at 9:37 AM Accepted
    Hi there,

    An area of increasing importance from where I sit (as a technology director for a market research company) is how to remain relevant to your markets as communication channels become more and more varied (internet, mobile, on demand), and less and less formalized (social media, open source - community based projects).

    Perhaps you will find something of interest there.

    Kind regards, and best of luck with the studies! Look forward to seeing you out here with us in the years to come :)

    Ryan

    Ryan Rutan
    Branding Brainiac
  • Posted by Peter (henna gaijin) on 8/27/2010 at 10:36 PM Accepted
    Definitely, go for an area that interests you. And one that may be useful in your future career.

    You can look at the seminars that this web site has for ideas on current issues of interest to marketers (click on the "Online Seminars" or "Conferences" link above)..
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