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Topic: Student Questions
Marketing In Football, Dissertation Topic
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I was hoping someone would help me. I'm going to be undertaking a marketing dissertation next academic year and would ideally like to relate my work to the marketing of football clubs. I have read plenty of literature on the importance and growing trends in sports marketing and also on specific aspects, e.g branding of specific clubs both domestically and internationally, the marketing of smaller clubs/lower league football but I can't really come up with a researchable project. Can anyone suggest something?
Many thanks,
David