Question

Topic: Student Questions

Consumer Buying Behaviour

Posted by Anonymous on 8/27/2010 at 2:46 PM ET 250 Points
hi, actually am a 1st yr marketing student, got to do an assignment, i just don't know which product or service to choose.... would be grateful if u can just give me a guide line....how i can proceed. i should prepare questionnaires and make people answer and from that i will have to make conclusion..... i want something innovative... the module name is research methodology.....
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RESPONSES

  • Posted by Gary Bloomer on 8/27/2010 at 4:23 PM Accepted
    Dear kiranali39,

    Cars. What do people look for when buying a new car. What are their expectations, perceptions, experiences, needs, wants, desires, fears, pains, problems, and objections.

    What specific vehicles do specific customers look for? Why? What compels people to buy new as opposed to used? Which payment options do they prefer? Lease or buy? What terms are the most attractive? Which makes, models, and dealers are most compelling and why?

    This ought to be enough to get you started. Good luck.

    Gary Bloomer
    The Direct Response Marketing Guy™
    Wilmington, DE, USA

  • Posted by Peter (henna gaijin) on 8/27/2010 at 10:58 PM Accepted
    I would choose a product that is one that you can get information on. Work backwards - figure out what information you would on the product need to start the project, and then start searching for that information and see what products show up.

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