E-Marketing - marketing from Anonymous: MarketingProfs Question 34925

Topic: E-Marketing

Marketing

Posted by Anonymous on 8/31/2010 at 9:36 PM ET 25 Points

WHAT DOES IT TAKE TO HAVE A SUCCESSFUL CLOTHING LINE AND THE MARKETING PROSECTIVE OF HAVING ONE?

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Posted on 8/31/2010 at 10:24 PM Accepted

Great product. Great marketing. Ability to invest enough to meet objectives.

Do you have a business plan? That should come first.

And no need to shout by using all-caps. They're harder to read too.
Posted by Peter (henna gaijin) on 9/1/2010 at 11:59 AM Accepted

This is a very broad question, which means we really can't provide you any helpful responses. You may want to ask something more specific. Tell us more about the product, who it is marketed to, how you are thinking of marketing, and then ask specific questions that we can answer to help you.
Posted by Gary Bloomer on 9/4/2010 at 8:36 AM Accepted

Dear tymica6032,

First, you make sure your CAPS LOCK KEY IS TURNED OFF!

Then you need a product that's wanted, that's appealing, and
that fills a void in the marketplace.

You need to position this product with superior marketing and
you need to create social proof within your niche so that prospective
buyers see other people that remind them of themselves buying,
using and wearing your clothing line.

I hope this helps.

Gary Bloomer
The Direct Response Marketing Guy™
Wilmington, DE, USA