Question

Topic: E-Marketing

Anniversary Promos

Posted by Anonymous on 9/7/2010 at 1:28 AM ET 25 Points
I have a pizza business, im in my 10 years now and i've been trying to come up with anniversary ideas but i still need ideas that would be able t generate foot traffic. I was doing direct mail and coupons on our every anniversary, what i need is a new and exciting promotions.. Thanks
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RESPONSES

  • Posted by Gary Bloomer on 9/7/2010 at 6:52 AM Member
    Dear loyski_262000

    To your customers, the number of years you've been in business
    as a selling strategy is largely irrelevant. It conveys little in terms
    of benefits to them, so they care less about it as a sales strategy than you do. So consider using the number 10 in your promotions and how that number can benefit your customers:

    Ten pizzas for $10.
    Ten toppings for $10.
    $10 for all you can eat pizza.
    Buy ten pizzas, get ten sodas free.

    And so on.

    These kinds of offers talk to your customers about things that matter to them. In any promotion, it's not about you, it's about what's good for your customers.

    I hope this helps.

    Gary Bloomer
    The Direct Response Marketing Guy™
    Wilmington, DE, USA
  • Posted on 9/7/2010 at 6:12 PM Author
    Hi Gary, Thanks for your input, You are right on my 10th year is about my customers
  • Posted by matthewmnex on 9/9/2010 at 10:04 PM Accepted
    How about " To celebrate our ten years in business " For one month only we are offering all our Pizzas at the year 2,000 prices.

    Price rollback

    rollback the years

    Millenium prices are here again

    or someting similar.

    This way you draw attention to the anniversary (building brand longeveity, consaistency etc. )

    But in reality, you doing a price promotion.

    Send out invitations by mail to your entire database -

    We invite you back to re celebrate the turn of the millenium at Loyski's Pizza. Year 2000 prices on all pie's etc. etc.

    Good luck.

    Matthew
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