Question

Topic: Career/Training

Jewelry Business Name

Posted by Anonymous on 9/15/2010 at 1:48 PM ET 250 Points
I am starting my own business. I make earrings, necklaces, headpieces (headbands (flowers or feathers) and hair bows. I am at a lost for the name of the business. Can someone please advise....
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RESPONSES

  • Posted on 9/15/2010 at 9:26 PM Accepted
    Who is your target audience? What's important to them? How do they decide when/where to get their "stuff" like what you sell? Is it an impulse purchase, or do they shop and consider alternatives?

    Are you planning to have a bricks-and-mortar store, or is this an online business? Do you have a business plan? A marketing plan?

    If not, those should come BEFORE the name. In fact, the name should be a RESULT of the strategic positioning for your business. It's not about what you're selling, but about the benefits your target audience is seeking that you deliver.

    Why should someone buy from you? What makes you different from, and better than, the other places they might shop for similar items?

    We can definitely help you come up with a good name for your business, but we need more information before we can do much more than ask questions about your situation. Where are you located? Where is your target audience?
  • Posted by Jay Hamilton-Roth on 9/16/2010 at 9:01 AM Accepted
    Top Of Mind Jewelry
    Dangles & Headwear
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