Question

Topic: Student Questions

Unique Value Proposition/ Positioning Statement

Posted by Anonymous on 10/3/2010 at 1:45 AM ET 25 Points
Hi

I am business administration student interested in pursuing a career in consulting.

I am trying to develop a powerful one line positioning statement, that conveys my value proposition to prospective employers.


Role: Tech and Operations consulting
Clients: American Banking and Financial Services
What I did: Recommended solutions
Accomplishments: Solutions saved clients operational costs, increased revenues etc.

" Experienced technology consultant with good record of recommending financially attractive solutions to american banks "

Thought of asking experts on this panel for their advice
on how best I could convey my USP in one line.

1) Should I go for broad or narrow positioning?
2) How should i structure the line

<2-3 words of Experience/Role> <Optional - expertise> < 4-5 words of accomplishment>

What would be the experts recommendation?


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RESPONSES

  • Posted by Peter (henna gaijin) on 10/4/2010 at 7:32 PM Accepted
    "good record of recommending financially attractive solutions to American banks " is kind of weak as a statement. Can this be quantified? Saved $xx? Grew business x%? Sound much better to say something like "Experienced technology consultant who has made recommendations which helped financial service clients grow their deposit base 20%"

    Does it matter that they were American banks? Is that something you want to focus on in the future? Or are you currently located in a geography where the local banks don't have as good a reputation as American banks? Unless it is a focus or a benefit, I would drop the American part.
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