Question

Topic: Student Questions

Swot For Writing Instruments

Posted by Anonymous on 10/4/2010 at 2:14 PM ET 125 Points
Hi All,
I need to do SWOT analysis of a company for Writing Instruments Category in India. The Products are priced on a higher side (mid to High i.e. 25-80 Rupees),but they are not luxurious pens. Also the said company is in JV with an Indian Company which caters to the needs of Bottom of Pyramids Customer i.e. they are priced in the range 2-15 Rupees.
Can someone please give me some insights.
Opportunities can be:
Increasing Disposable Income
Push towards Organized Retail
Highest Young Population

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RESPONSES

  • Posted by Peter (henna gaijin) on 10/4/2010 at 7:39 PM Accepted
    SWOT is pretty much done for a specific company, not a category. What are the strengths of that particular company. Much of the answer will be based on the internal situation of that company on the market, and can only be answered by analyzing that company. Are they the market leader? Do they have a patent that allows to sell a better pen than competitors for the price? Things like that.

    Same goes for weaknesses, opportunities, and threats, though the opportunities and threats has more of an external side to it which will allow for similar answers for any company in the market (are their competitors coming in from abroad, if the overall market for pens growing, is their government regulations that would cause problems, etc.).

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