Question

Topic: Career/Training

Career In Brand Management

Posted by Anonymous on 10/20/2010 at 12:05 PM ET 250 Points
If one were beginning their career in July 2011 in traditional Brand Management (as a May 2011 undergraduate majoring in marketing from a leading business school) for a consumer products company, which would be your top five companies to target?
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RESPONSES

  • Posted on 10/20/2010 at 12:49 PM Author
    Geography is not a consideration but looking for traditional brand mgt. in a consumer products company.

    P & G is certainly a leader can you give me 4 or 5 more outstanding places to begin ones career?
  • Posted by SteveByrneMarketing on 10/20/2010 at 1:19 PM Accepted
    P&G
    Johnson & Johnson
    Kimberly-Clark
    Unilever
    Apple
  • Posted on 10/20/2010 at 2:25 PM Author
    what is your opinion of Kraft Foods
  • Posted on 10/20/2010 at 3:41 PM Accepted
    If I were thinking of beginning my career in July 2011 in traditional Brand Management, I'd get an MBA from the most prestigious school that would accept me (think Stamford, Wharton, Harvard, etc.). And I'd do it on a full-time basis right away.

    Then, once I'm well grounded in business generally (i.e., not just marketing), I'd start at the top of the list with P&G, J&J, Kraft, PepsiCo, General Mills, etc. Those companies tend to prefer folks with MBAs from top schools (for whatever reason).

    That's not to say these companies are going to give you the best experience, or that the top MBA schools will give you the best education. It's just the way the system works today if your goal is to create the best credential for yourself in traditional brand management.

    Just my $0.02 worth. (I'm assuming you're in the US.)
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