Know-How Exchange : E-Marketing

If you can, get your product standardized tested by an independent lab. For the discerning buyer, this is critical.

As for where to sell it - the usual channels that are already selling it (can you be a second source for these offerings?). Develop relationships with food/drink/liquor manufacturers - your products might be the edge they're looking for to sell their products ("Now with Herbal Extracts").

Naturopathic doctors; retail establishments as noted above (include health food and supplement stores, restaurants and mail order enttities); consider similar conventions, trade shows, fairs for booth/info set up. All of this means lots of work, but could be very llucrative!

jag

Dear Sham

Lucky you for being able to join such a company – I tried to buy one this year and found it difficult to locate one which was credible and also for sale!

The Naturopathic and Food Supplement store chains would be a good target – as long as you do not mind being negotiated into hefty discounts. Smaller independents in the same field but also shops selling natural oils, aromatherapy and reflexology supplies would be ideal, but the effort needed to mail multiple small businesses and then sell to them makes the discounts and effort needed to sell to a multiple worth while.

Locating these companies in the US and Europe is relatively straightforward if time consuming. They all have to be registered in their own locality in order to sell such products and as a consequence can be researched on the web with ease. For example the associations for British Naturopathic practitioners is www.naturopathy-anp.com and their regulator is www.naturopath.org.

You can repeat the exercise via a Google search for each market area and then drill down to the suppliers you want to approach.

Best of luck

Steve Alker
Xspirt