Question

Topic: Taglines/Names

Need Ideas For Our House Painting Company Slogan

Posted by Anonymous on 10/28/2010 at 6:52 PM ET 250 Points
We just started a painting company named "Finishing Touch Painting" and we need help with a slogan. We were thinking to use "Professional, Reliable, Affordable", but feel it is a very common slogan. We do all aspects of painting, interior/exterior, latex, staining etc. But our specialty is custom wood finishes, i.e., distressing, rub through, glazing& lacquering, for cabinets, furniture, built-ins and more. My wife will also be doing children's furniture and murals.
We would really appreciate any ideas for a slogan. Something that emphasizes our specialty work, but doesn't turn away basic painting jobs.
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RESPONSES

  • Posted by Chris Blackman on 10/29/2010 at 9:16 AM Accepted
    How about:

    Great Start. Beautiful Finish.

    You really need much more than a slogan - a business and marketing plan, and a good website are essential, too.

    Have a look at this one: https://www.valdemarspainters.com.au/ which seems to address most angles.

  • Posted on 10/29/2010 at 12:33 PM Author
    Thank you for your suggegtion Chris. I am going to check out the website given and put your slogan on my pros list.
  • Posted on 10/29/2010 at 12:43 PM Author
    Hi Chris, The website link you gave me is great. We have a website, but it doesn't come close to Valdamar's. I like how he explains the process of each type of painting and the types of materials used. I think after doing something for so long you forget that not everyone is a painter.lol
    Are web address is www.finishingtouchpaintingtruckee.com If anyone would like to give us comments on it, that would be great. Thanks again for the link, Chris.
  • Posted by Jay Hamilton-Roth on 11/2/2010 at 10:26 PM Accepted
    Regarding your website: put your most dramatic before/after on your home page, add your contact information to all pages (footer or header), remove the Vistaprint website badge at the footer of all your pages (if possible), and clarify exactly who your ideal customer is (commercial? residential? indoor? outdoor? sq footage?).
  • Posted on 11/3/2010 at 4:52 PM Author
    Hi Jay, Thanks for your feedback on our website. The before/after pics on our home page, is a great idea, i think I'll post one as a header or footer on every page, to get more photo gallery views.
    We can't remove our Vistaprint logo without an extra monthly fee, which I don't feel is worth it at this time. We have faith that things are gonna turn around and we will be able to have a larger advertising budget, soon.

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