Know-How Exchange : Taglines/Names

Dear cyaakov,

Although "Slash 'n Smash Weapons" might appeal to
you, I'll lay good money on it NOT being at the top of
the list of searched for terms when it comes to the
things your customers are looking for.

This link https://bit.ly/SearchTerms should take you to the Google Keyword Search Tool. Type in one or two of your most popular keywords (if swords sell better, start with swords, then move to knives and axes).

If I'm in the market for a Roman cavalry sword, I'll be searching for a spatha. True, as a company name, that might be too specific for you, but if the bulk of your sales are Roman edged weapons, consider calling your business Roman Edged Weapons.

Similarly, if your main sales are in another historical area, consider using that specific term as a search and name choice.

At the moment, www.authenticswordsandknives.com is available as a domain. The basic answer to your question is to tell people what you're selling. There's no need to be clever or catchy. Just make the connection between the desire and the supply. I hope this helps.

Gary Bloomer
The Direct Response Marketing Guy™
Wilmington, DE, USA

What is the target segment your business is aiming for? i.e. who do you want to attract as customers?

Are these weapons theatrical pieces, historical items, or urban warfare weaponry?

Cutting Edge
Sharp as Knives
Slice and Dice
Swell Swords
Swallower's Swords
Cut and Died
Fresh Cut

You could add "weapons" or whatever descriptive words you wanted to the end of these names. Slash and Smash doesn't sound as theatric as it sounds like you're leaning.

Personal WOMD
Battling Blades Of History
Cutting Edge Weapons