Question

Topic: Student Questions

Corporate Reputation Management

Posted by jumly.sheriff on 11/3/2010 at 12:57 PM ET 250 Points
Currently im doing a assignment on managing corporate reputation ... in today scenario firms need to ACTIVELY MANAGE REPUTATION .... i would like to get the help of addressig

1.what kind of formal process could be implemented to manage reputation

2. what kind of management system , structure organisation could adopt to improve reputation
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RESPONSES

  • Posted on 11/4/2010 at 12:25 AM Accepted
    Everyone in the company must be aware of how important corporate reputation is. Top/Senior Management must buy in to the type of reputation the company desires to meet its brand objectives.
    A crisis management team is crucial - this team should be made up of senior staff members from key departments within the organisation. This team would be called upon at short notice to deal with any crisis that may arise i.e. serious negative media coverage, disaster, etc.
    An annual reputation analysis research project will give a measurable for staff to achieve.
    All staff training should include reputation management/public relations/corporate affairs i.e. understand the rules - only designated people are allowed to speak to media. The company must have one voice.
    Hope this helps!
  • Posted by jumly.sheriff on 11/4/2010 at 3:11 AM Author
    thnks maureenathomson ..ur reply made me clear of what i should address ... also what are the factors i should address in change management and financial implication which need to be considered whn managing corporate reputation as overall
  • Posted by jumly.sheriff on 11/5/2010 at 10:33 PM Author
    No, this a Post graduate diploma assignment
  • Posted on 11/12/2010 at 3:25 AM Member
    Re change management and financial implications - communicating with all staff is crucial to ensure there is an overall understanding of the 'value' of reputation. Therefore you must start at the top and work down to have buy-in from all. However it is important you have one person in the company who is ultimately responsbile to ensure the brand reputation is protected i.e. external medias must be checked, along with customer market research etc. The CEO is ultimately responsible but they must have a person on the ground doing this.
    The brand reputation value can also be assessed by creating different scenarios i.e. 'what ifs' to ensure there are back up plans to prevent critical brand damage.
    Good luck!
  • Posted by jumly.sheriff on 11/12/2010 at 7:42 AM Author
    maureenathomson thanks for ur reply ..it was rly professional 2 giv quality arguments for my project ..thanks once agian
  • Posted by jumly.sheriff on 11/14/2010 at 4:50 PM Author
    Also with regard to organization managing crisis communication i would like to know to address the following for my assignment


    1. Evaluate how organizations should manage crisis communication and consider how they can impact on corporate reputation

    2. aslo how organisations should anticipate and plan for a crisis
  • Posted on 8/20/2012 at 8:07 AM Member
    Hi everyone,
    These are the most important things to manage a reputation management
    • Create and manage a profile on all the major social networking sites
    • Build a Wikipedia page
    • Use your media assets
    • Participate in active discussion boards and blogs within your industry
    • Build a company blog

    https://www.reputationrhino.com/
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