Question

Topic: Social Media

Marketing Expert Interview For Chicago Tribune

Posted by Anonymous on 11/6/2010 at 11:40 AM ET 25 Points
I am looking for a marketing expert to interview for a column I'm working on about VocalPoint, Pssst!, Kraft First Taste and other sample programs. My column is mostly about how consumers can use these programs to score free stuff, but I'd like a marketing perspective on the exchange of value that goes on and what the companies get out of the experience.
If you're up for a brief phoner over the weekend or Monday, please email me at [Email address deleted by staff].
thanks!
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RESPONSES

  • Posted by Chris Blackman on 11/8/2010 at 12:49 AM Accepted
    I would have thought any one of the top four on this forum would be happy to give you an interview.

    Jay Hamilton-Roth
    mgoodman
    W.M.M.A.
    PhilGrisolia

    You will not find a shrinking violet amongst 'em!

    Hope that helps.

    ChrisB
  • Posted by klynch on 11/8/2010 at 9:05 AM Accepted
    Kathy Baughman, Managing Partner
    ComBlu llc
    312/649-1687

    Our 2010 Study of the 'State of Online Branded Communites' included Kraft. Report will be released 11/19/10

    www.comblu.com
  • Posted on 11/8/2010 at 9:15 AM Author
    Kathy, that would be great! Should I call you this afternoon? Anytime after around 1 p.m. would work for me.
    Or if I could call before 8:45 a.m., as in in the next 1/2 hour.
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