Question

Topic: Student Questions

Review And Report On Promotional Activities

Posted by Anonymous on 11/7/2010 at 6:34 AM ET 250 Points
I would like peoples different options on the following. Any feedback will be appreciated. Thank you :)

Apart from the cost of the marketing campaigne, what other factors might an organisation seek to evaluate?

and

Explain how obtaining feedback on the campaign can contribute to its evaluation.
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RESPONSES

  • Posted by Gary Bloomer on 11/7/2010 at 8:41 AM Member
    Sounds like a homework question.
  • Posted by Mara Conklin on 11/8/2010 at 10:47 AM Member
    You will want to measure outcomes and compare these to the cost of the campaign to determine if the campaign is successful. Outcomes can include revenue generated from the campaign, sales leads created, increase in fans/followers, boost in web traffic, etc. Ideally, you want a return of one and a half times (or more, ideally) for the campaign to be deemed a success.

    Good luck!
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