Question

Topic: Taglines/Names

Checking Account/program For Over 50 That Is Cool

Posted by Anonymous on 11/8/2010 at 7:23 PM ET 250 Points
I am trying to find a fun, creative name for a senior citizen (over 50) program at a financial institution that is fun, hip, creative and identifies the club/program for this genra. I am stuck. Any help is great.
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  • Posted by Chris Blackman on 11/8/2010 at 7:45 PM Accepted
    I would forget the idea of a name based on assumptions about the demographic, and focus on a name based on the benefits associated with the program. What can you tell us about the program?

    If you are dead-set on trying to pigeon-hole prospects with the name, you might have to go with something like Senior's club. In Australia we have Seniors Card, (https://www.seniorscard.com.au/) a government initiative that targets people 60+ for various services and discounts. The term Senior seems to now be a new euphemism for 'aged' or 'aging'.

    If the focus is on fun and the target demographic has the ability to have a laugh at itself, then perhaps something like Fogeys, Codgers, or Silverbacks might work. Or try the Centenarian Club, Century Club, or "Under 90's".

    Frankly, I am deeply offended at the thought someone over 50 is considered a senior citizen... "I resemble that remark", LOL!
  • Posted on 11/8/2010 at 8:11 PM Author
    I should clarify that when I said senior citizen I was trying to identify the age group. I understand to look to something other than an age what about somethimg about rock and roll to identify the fun benefits of the account. Bus trips benefits of free checks social gatherings
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