Question
Topic: Taglines/Names
Tagline Needed
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I asked the assembled here to look over my website and the comments were very thought provoking. I am retooling and want to add a tagline.
The name is Acacia Exchange Services. We enable people to transact a tax deferred exchange and remain in compliance with IRS rules so they are able to avoid current taxes when selling real estate or large pieces of equipment.
My competition is large title companies and other independent exchange accomodators. I am a small independent company and my business is typically in Northern California. We charge more than the large title companies, have more expertise than many of the independents. We also go a few steps further with our customer service. It is a value proposition...a better exchange experience for just a little more than a more commodity treatment of the transaction.
I want to project:
-Safety and security (the customer is confident that their funds will be well protected).
-Technical expertise for all types of exchanges
- Higher level, personalized service
I'd prefer to not make a wordplay on Acacia. I want words that convey excellent service that don't come across as ostentatious.
Any suggestions are appreciated.