Question

Topic: Taglines/Names

Tagline Needed

Posted by Anonymous on 500 Points
I need a tagline for my business.

I asked the assembled here to look over my website and the comments were very thought provoking. I am retooling and want to add a tagline.

The name is Acacia Exchange Services. We enable people to transact a tax deferred exchange and remain in compliance with IRS rules so they are able to avoid current taxes when selling real estate or large pieces of equipment.

My competition is large title companies and other independent exchange accomodators. I am a small independent company and my business is typically in Northern California. We charge more than the large title companies, have more expertise than many of the independents. We also go a few steps further with our customer service. It is a value proposition...a better exchange experience for just a little more than a more commodity treatment of the transaction.

I want to project:
-Safety and security (the customer is confident that their funds will be well protected).
-Technical expertise for all types of exchanges
- Higher level, personalized service

I'd prefer to not make a wordplay on Acacia. I want words that convey excellent service that don't come across as ostentatious.

Any suggestions are appreciated.
To continue reading this question and the solution, sign up ... it's free!

RESPONSES

  • Posted by mgoodman on Accepted
    High-Level [Tax Code] Expertise for YOUR Asset Swap

    Tax Code Expertise to Save on Your Asset Swap
  • Posted on Author
    Customers don't stumble across our site. They have a good idea of what we do when they arrive and are most likely comparing us to our competitors. I looked at First Republic Bank's website because their advertising campaign obtains the vibe I am looking for. Their tag is "its a privilege to serve you".

    My vocabulary is failing the task. "Safety, Expertise, and Concierge Service" "A boutique provider of 1031 services"

    Something that sounds first class without sounding elitist.

    Let me add that this really does fit the type of service we provide. Fewer transactions with a little extra hand holding.
  • Posted by Jay Hamilton-Roth on Accepted
    1031 Exchanges For Busy Professionals
    Leave The Details To Us
    20/20 Vision For 1031 Exchanges
  • Posted by jstiles on Accepted
    * Where clients count, not just counted

    * Your personal 1031 trail guide

    * Expertise for a better transaction

    * When the details matter

    * The expertise to guide, the experience to care
  • Posted by NovaHammer on Accepted
    Your Personal CFO for 1031 Benefits
  • Posted on Author
    Thanks everyone. You gave me something to chew on.

Post a Comment