Career/Training - internal marketing department from HAIDODH4: MarketingProfs Question 35696

Topic: Career/Training

Internal Marketing Department

Posted by HAIDODH4 on 11/12/2010 at 4:07 AM ET 250 Points

I am going to establish new department called internal marketing dept so I need your advice to a good start and how to form it

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Posted by Peter (henna gaijin) on 11/12/2010 at 12:56 PM Accepted

Internal marketing? As in marketing to your own employees? Often this is a training department.
Posted on 11/12/2010 at 3:35 PM Accepted

Help us understand what the goal of this department is, who your target audience is, and what you hope to "market" to them.
Posted by Gary Bloomer on 11/13/2010 at 4:02 PM Accepted

Dear HAIDODH4,

I have more questions than I can answer in terms of your main question because your main question's a tag vague.

Who are you hoping to market to?

What are you hoping to market to them?

Why should these people care?

What's in this marketing for them?

I also think you need to differentiate between what you're selling and what the selling process is meant to create in terms of longer term value that supports both the company's growth, and its expectations in terms of what employees are expected to deliver.

Gary Bloomer
The Direct Response Marketing Guy™
Wilmington, DE, USA