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Topic: Student Questions

Integrated Marketing Communications

Posted by Anonymous on 11/16/2010 at 5:41 PM ET 250 Points
Suppose marketers at Southwest Airlines have come to you for recommendations on how to promote their products. They want to develop a comprehensive promotional campaign and have a generous budget with which to implement their plans. What questions would you ask them, and what would you suggest they consider before developing a promotional program?
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  • Posted on 11/16/2010 at 5:42 PM Author
    Suppose marketers at Southwest Airlines have come to you for recommendations on how to promote their products. They want to develop a comprehensive promotional campaign and have a generous budget with which to implement their plans. What questions would you ask them, and what would you suggest they consider before developing a promotional program?
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