Question

Topic: E-Marketing

What Type Of 3rd Party Click Tags Work In Email?

Posted by Anonymous on 12/9/2010 at 4:17 PM ET 250 Points
We have a variety of e-newsletters. Some clients send us 3rd party click tags, rather than traditional images. We receive a variety of tags from different ad servers such as Doubleclick. On the e-newsletters, some tags track the click throughs and others do not.

We ran some tests and found we can use a click tracker tag + an image file or a click tracker tag + a standard href tag. We are able to get the ad to display, and the click and track on our end. However, there are times when clients tell us the tags are not tracking.

I'd like suggestions on what types of click tags to stay away from in Email marketing.

What types of click tags work?

What guidelines should I include in our terms & conditions?
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RESPONSES

  • Posted by johnwhitepaper on 12/12/2010 at 11:08 PM Accepted
    This is a pretty steep question.

    If you're working with an e-mail service provider like Constant Contact or MailChimp, I'd find out what information they have.
  • Posted on 12/20/2010 at 9:28 PM Accepted
    i found a lot of information about click tags on google. you may want to google it.

    strongly suggest to put all the detail information on the terms & agreements.
  • Posted on 12/21/2010 at 4:14 PM Accepted
    If you are using an email service provider (ESP), they should automatically track - and report on - click-throughs. Are you currently using an ESP? If so, I'd check with them first.

    DJ Waldow
    Director of Community, Blue Sky Factory
    [URL deleted by staff]
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