Know-How Exchange : Taglines/Names

RV resorts and private and public campground owners are hurting from the recession and the high gas prices are keeping many RV owners from taking their rigs and families out of the garage and on usual trips and vacations.

The bottom line is these owners are suffering. Most are very open to any new means to generate additional income more now than at any time in the past.

Our program asks the owners to implement a "new policy" which is justified by the following "problem".

Dogs (and almost every RVer has one or more) are often wandering away from their assigned campsite and although sometimes not far other times they are lost. There are two possible results. The dog is found somewhere in the campground but the finder has no way to know where its owner is located. (Which campsite) On the other hand, the dog is found somewhere out of the bounds of the campground and is taken to the local pound or (if the dog is wearing a ID tag) the finder might call the number on the tag. In the first instance, the campground employees may not know to whom the dog belongs. In the second scenario, the dog may not be wearing an ID tag or the information on the tag may be outdated or worn.

Remember, the dog's owner(s) will be far from home, sometimes hundreds or thousands of miles from home. The dog's ID tag may have the owner's home telephone number that will be of little help in notifying the owner that their dog has been found.

The "new policy" will require the RVer/camper to attach a temporary tag to each dog. This tag will have been pre made with the name of the resort, its telephone number and the campsite number to which the dog's owner is assigned.

Imagine a small "peg board" with hooks and campsite numbers with the temporary tags attached. There will be a small "tag rental" fee and refundable deposit.

These tags are repeatedly used and the small fees adds up to a nice profit over time.

Additionally, we will sell the resort owner a small-computerized tag-engraving machine with a large assortment of tags for sale. The fact is that approximately 60% of all dog ID tags contain incorrect or outdated information and the percentage of sales of these tags is very high and very profitable.