Question

Topic: Career/Training

Mid Career Marketer Needs To Make A Change

Posted by lstevens on 1/4/2011 at 8:51 PM ET 250 Points
I have been in marketing for the furniture industry for 10 years. I am currently employed but I am ready to move on, perhaps to a different industry. I started out building print ads in Quark. I'm now very skilled in all CS suite and Office programs. I can write copy and design for B2B or B2C. I've art directed websites and developed content for SEO but I do not code. I stay up-to-date on SEM and social media strategy and theory, however I do not currently execute any SEM or social campaigns.

Do I need to develop a portfolio of digital campaigns, or can someone with in-depth print knowledge and a B2C portfolio still find a job?
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RESPONSES

  • Posted on 1/4/2011 at 9:26 PM Accepted
    It's getting more difficult, but it's still possible.

    Let me suggest you get a copy of The Potato Chip Difference The subtitle is: How to apply leading edge marketing strategies to landing the job you want.

    The book is available through major booksellers in the US, online at Amazon.com, or at the publisher's website: https://bit.ly/9Zq3jh

    If you order from the publisher you also get a free booklet titled 10 Stupid Things Job Seekers Do That Guarantee They'll Be Looking For Work Again Soon.
  • Posted by Peter (henna gaijin) on 1/5/2011 at 1:05 PM Accepted
    Without a doubt - build a portfolio so you can show potential employers work you have done.

    And if you can show examples of how the sample that was produced made improvements in the business, makes sure you have those. Did a marketing piece cause an increase in sales? Did new installation manual reduce the number of service calls? The more numbers you can get that show positive results, the better.
  • Posted on 1/5/2011 at 1:51 PM Member
    In response to mgoodman, I'm looking forward to the Potato Chip book and it was a pleasure to talk to you...
  • Posted by mschuble on 1/5/2011 at 10:42 PM Accepted
    I really do think you not only have a shot, but a solid advantage over many applicants. It looks like you have a nice "general" skill set when combining the graphics with the Writing skills with the web master skills. This is something that many smaller companies are looking for, a "jane of all trades" if you will.

    I suggest you find some volunteer opportunities to fill the gaps you feel you have, a local non-profit will be very happy to allow you the learning curve you require, and give you that confidence boost where you feel you need it.

    Play up your strengths in your resume, cover letter AND your interview - you are well-rounded and can fill the positions of multiple staff rolls.
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