Know-How Exchange : Student Questions

I would like to add that this is not an assignment question...
my finals are coming up on Monday and i am trying to cram up as much as possible in the last few remaining days..
I try to pay attention in class...and am trying my best to come up with best possible answers...
when i am not satisfied, i look for help....

Blue Ocean Strategy simply means finding a new market for your product/service instead of fighting for a larger share of the current market. It's that simple (conceptually).

If you can pull it off, you can "own" the new market ... at least until your competition figures out what you've done and follows you. And if you can build in some barriers to entry, you could play alone in the new market for quite a while without fierce competition.