Question

Topic: E-Marketing

Hungry Consumer

Posted by Anonymous on 1/26/2011 at 12:14 PM ET 250 Points
What is the best way to create a hungry consumer? One that is begging for more information and dying to sign on the dotted line of your contract.
We have tried email marketing with newsletters that should create the need for more info with the consumer and we've had a Blog for a number of years. We also interact with our consumers demographic by way of all the social media outlets. At the end of the day we can not spark enough interest.
What would you suggest. Please take a look at our Blog first before you answer [inactive link removed]

[Moderator: Inactive link removed from post. 2/14/2011]
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RESPONSES

  • Posted by SteveByrneMarketing on 1/27/2011 at 1:09 AM Accepted
    Create an offer the consumer cannot refuse.

    (also, check your link)

    Steve
  • Posted on 1/27/2011 at 2:46 AM Accepted
    Your link doesn't work.

    The answer to your question is not in the medium, but in the message. You need to understand your customer better and engage the customer on terms that are interesting and appealing to him/her.

    Sounds like this may be a Positioning issue ...
  • Posted by Jay Hamilton-Roth on 1/27/2011 at 8:37 AM Accepted
    Ask your clients why they've hired you in the past, and make that message the key in your marketing. I wrote the following article which may help your efforts: https://www.manygoodideas.com/2009/01/01/find-out-what-they-like-my-marketi...
  • Posted on 1/27/2011 at 5:52 PM Author
    Thank you very much for your insight. The correct link is www.hueandcry.com/blog/
  • Posted by SteveByrneMarketing on 1/28/2011 at 1:05 PM Member
    Thanks for the correct link.

    It seems you are describing the benefits of the product category. To create a "hungry consumer" you will need a compelling strategy that will emotionally connect with your audience.

    BTW, under "page source" you have not added a title for this page -
    <title></title>
    You need to optimize your site for search engines. There are many articles on the MPs site discussing SEO.

    Steve
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