Question

Topic: Student Questions

Topics For Phd In Brand Management/ib

Posted by Anonymous on 2/10/2011 at 6:16 AM ET 250 Points
Hi, This is Cherryn. I have been working with a MNC in India as a Brand Manager for quite a few years now. I have a keen interest to increase my horizons and study further. Most importantly i want to accomplish PhD so that i have a better market insight with the help of reasearch i shall be going through. Would you be able to suggest a few topics in Brand Management/ International Business Management highlighting luxury segment?
Many Thanks.
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RESPONSES

  • Posted on 2/21/2011 at 4:54 PM Accepted
    You can see somemarketing dissertation topics here, hope it helps: https://www.ivoryresearch.com/marketing-dissertation-topics.php
  • Posted by Gary Bloomer on 2/22/2011 at 7:43 PM Accepted
    Consider the worlds of fashion; telecommunications; cars, alternative power; global publishing: the list is endless.
  • Posted by SteveByrneMarketing on 2/23/2011 at 3:47 AM Accepted
    Something about how a luxury brand targeting the "well to do" goes viral (perhaps through social media) in ways that are different from how other target market segments go viral.

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