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Topic: Student Questions

Vodafone Marketing Strategy

Posted by Anonymous on 2/21/2011 at 10:06 AM ET 250 Points
from research i have conducted vodafones strategy appears to be product led and customer orientated? does this refer to marketing strategy or merely the companys overall objectives? also what models would be appropriate to use in order to check validity of the companys marketing strategy not including a Pest analysis? any help with the above would be brilliant and also any further advice on areas to research from a marketing perspective in relation to vodafone would be greatly appreciated

Dave
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  • Posted on 2/21/2011 at 2:26 PM Author
    to be honest im just confused by the assignment...ive completed considerable research on the company and have to answer questions based on operational as well as marketing and financial areas of the company. i think its more a case of been unsure of appropriate models to use for the marketing end
  • Posted by Gary Bloomer on 2/22/2011 at 7:41 PM Member
    Their marketing strategy is pretty simple: massive expansion through capital investment.

    Ask how Vodafone's 45 percent stake in Verizon impacts their US market share?

    Ask how Vodafone became the second largest telecommunications company on Earth (next to China Mobile)?

    You'll find yet more information about Vodafone's growth here: https://en.wikipedia.org/wiki/Vodafone

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