Question

Topic: Student Questions

Marketing Mix Vodafone--need Help!!!

Posted by Anonymous on 3/8/2011 at 8:33 AM ET 250 Points
JUST WONDERING IF THE VODAFONE COMPANY WOULD BE CATEGORISED UNDER THE 4P's or the 7P's? RESEARCH COMPLETED ON THE WEB IS CONTRADICTING.
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  • Posted by Gary Bloomer on 3/9/2011 at 6:33 PM Accepted
    Dear gunner_01,

    That depends.

    On?

    You.

    Here's why:

    First, to answer this question you make sure your CAPS LOCK KEY IS OFF, then you get to work by thinking through your research and using reason to create a logical argument for both.

    You then (and this is the fun part) come up with your OWN set of variables (and you'll do this because YOU are destined for greatness).

    This will show original thinking on your part, (rare these days I know, but trust me on this, because with it you'll go far), a willingness to stick your neck out by coming up with an original point of view, and it'll show that you're not just another lame, snail-assed copy and paste merchant who simply wants to do the minimum amount of course work required to squeak by.

    I hope this helps.

    Gary Bloomer
    The Direct Response Marketing Guy™
    Princeton, NJ, USA
  • Posted on 3/9/2011 at 6:57 PM Author
    well would vodafone be classified as a service organisation?if it is then its 7 p's right?
  • Posted on 3/9/2011 at 8:50 PM Accepted
    I don't understand what difference it makes whether you use 4 Ps or 7 Ps. Who cares? What would you do differently if it were 4 or 7 or some other number?

    I'm not trying to be difficult. Just trying to understand why you're even asking the question.
  • Posted by Gary Bloomer on 3/9/2011 at 9:42 PM Member
    The important thing here is not what I think but what do YOU think?

    And Michael's right: the number of Ps is meaningless. It could be Vs, Ms, Ts or any other letter for that matter: but regardless of the letter chosen, the core here would remain the same: that it's the importance of your original line of thinking ... thinking that will then reinforce an original point of view. I'm telling you this because in the long run THAT'S what will set you apart from the rest, which is what marketing is all about: getting noticed.
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